As a highly qualified full-service digital partner, we are excited about the creative design 2023 trends coming alive in the future of our digital world.
Since the design and branding world is constantly shifting, we must stay on top of things. Especially with the rapid technological and social changes happening today! Essentially, to stay relevant to your audience you must stay informed.
So if you are keen to stay ahead of the curve and see the creative design 2023 trends, you are in the right place. In this article, we will discuss eight creative design trends and give examples that are set to define the digital direction in the coming year.
Creative Design 2023 Presents Eight Exciting Trends
1. Motion Graphics
If you have been living under a rock, then it is possible you have not noticed that motion graphics are popping up everywhere now. TikTok is largely responsible for this disruptive influence. Creative design 2023 is bringing tons of brands to the platform on its vast, highly engaged user base, and therefore creative designers should follow suit.
From social feeds to UX designs (like the Apple Music product page), we will see a lot more of this interactive trend in future creations.
Therefore, you should expect top brands to continue building identity through movement in 2023. And take the hint: now is the perfect time to replace your static images with short-form video content instead.
2. Bold Abstract Shapes
It was not so long ago that geometric shapes began to make the rounds, as brands sought to saturate their content in graphics that would contribute interest without distraction. Considering it is creative design 2023, guess what: bold shapes are back. The only difference? Sharp angles and stiff edges are giving way to more abstract, rounded forms.
So join the likes of Trello, Slack, and HubSpot by upping the visual interest in your designs. We recommend using punchy colours and freeform organic shapes, and this simple-to-implement trend will do the rest. For professional branding and creative design reach out to us at Midnight Monkey.
3. AI-Generated Art
AI is something you can look forward to because it can really enhance our productivity and ability to work smarter.
Have you played around with OpenAI’s DALL-E 2 yet? Since its public release, the AI-powered image generator has impacted the design world in a huge way, influencing imaginative works and memes alike.
Yes, creative design 2023 might be a little controversial but despite worries over copyright and displacing human creativity, it is clear that this trend is not going anywhere.
And with notable brands like Microsoft and Notion releasing their own design tools featuring built-in DALL-E integrations, you can bet we are only seeing more AI art in the new year. (Especially considering OpenAI’s GPT-4, the next machine learning iteration set to launch soon!)
So why not take DALL-E 2 for a spin the next time you are dreaming up creative assets?
4. 3D Elements
Guess what? Creative design 2023 trends show that 3D is the new 2D. Since there are significant advancements in design technology that make high-quality renderings easier than ever to produce, it is no surprise we are seeing brands like Adobe, IBM, Later and Intel share more three-dimensional graphics nowadays.
There is also a growing desire for highly immersive product experiences, you can expect everything from logos, icons, typography, and more to reach out to viewers like never before.
We suggest going all in for this trend in the new year, even if you are not a pro at rendering, you can certainly try this style out by bringing more depth, shadows, and textures into your creative assets.
5. Inclusive Visuals
Representation matters. That is why more brands are adopting inclusive design practices, to show viewers from all walks of life that we see them. What is the key difference in creative design 2023 in terms of inclusive designs? Those with truly progressive visuals will go beyond ethnically-diverse icons and pride month advertisements.
More importantly, the new year should bring to light more gender-diverse imagery (like Pinterest), indigenous representation (like in the Sephora Canada advertisement above), and disability-friendly accessible designs (see Mastercard for inspiration).
Therefore, brands must differentiate themselves by prioritising inclusive visuals, this year, next year, and beyond. Your viewers will surely appreciate your commitment to diversity.
6. Surrealist Maximalism
We believe post-pandemic feelings created a determination to break free from all restrictions, which is why creative design 2023 means we are big on surrealist and maximalist aesthetics. Think larger-than-life psychedelic images with reality-bending elements.
From Coca-Cola’s graphics to Adobe’s social feed, expect visual storytelling to reach new heights in 2023. Because minimalism and realism certainly will not cut it.
So dare to defy the rules of physics and whitespace, and go big or go home with your designs. (Maybe #3 on our graphic design trends list can help you with that!) Contact us if you want our talented design team to help you out. (We have got your back!)
7. Colourful Retro Illustrations
Creative design 2023 has been hugely influenced by the pandemic and if you do not see it yet, then read this. COVID has brought about major changes to the design world. Look no further than the 90s throwback/vintage revival trend. After all, COVID had us longing for a simpler, familiar life — and brands like MTV, Google, and Later are reflecting this trend by going old school.
From this summer’s viral trend of sharing Little Miss ____ sketches on social media to the retro aesthetics now covering packages and more, expect to see more trips down memory lane in the coming months.
Try bringing back a little nostalgia to your creative design 2023 artworks. We suggest looking to the past for inspiration. Who does not love a good opportunity to reminisce?
8. Virtual Reality
Despite Meta’s (and the Metaverse’s) financial flounders, the virtual reality market has undergone staggering growth in recent years, with companies far and wide choice to invest in Web3. To reflect this, creative design 2023 is producing futuristic designs that showcase forward-thinking sensibilities. From Intel’s commercials (shown above) to Zendesk’s social posts, brands all over are buying into the art of immersive experiences.
So expect an influx of Blade Runner-esque image renderings, liquid gradients, 3D components, and neon color palettes in the coming months. Looking to emulate the style? You can get in on this trend without knowing the blockchain inside and out. For starters, try including neon accents, or any futuristic fonts in your own designs.
2023 Is An Innovative Year For Creatives
There you have it, a definitive list of eight creative design 2023 trends that will make waves in the digital world. As we can see, leading brands have already started implementing these styles to stay ahead of the curve…and you can too! Start out by experimenting with a few of these up-and-coming trends, and see where it takes you. Our guess is, to new heights.
But, be sure to get the professionals at Midnight Monkey involved first if you really want to stand out!
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