PPC marketing SA presents incredible trends that are catapulting businesses to success and prosperity. Today, we want to give you a snapshot of the personalised B2B and B2C marketing future and how Midnight Monkey can help ‘digitalise’ your business.

The way we approach marketing needs to change which is why marketers are scouring the internet for solutions to stay on top of what is happening in the digital space. The thing is…There is an overwhelming amount of information available which makes it hard for people to digest and absorb what they are researching.

This makes it difficult to achieve realistic and measurable actions with your newly acquired knowledge. Keep reading to learn about the amazing trends that will catapult your business, PPC marketing SA campaigns, online lead generation, SEO, Google, and modern advertising innovations.

We will collaborate with you to ensure your organisation is maximising its digital marketing budget, so you are seen as a trendsetter!

PPC Marketing SA Strategy And Your Marketing Model

Hopefully, we can help equip you with actionable ways to pull your organisation ahead of the competitive curve and drive the results you need to succeed.

• Google has released 18 Google Ads updates in the last quarter of 2019. 
• Bing released 4 Microsoft Ad updates at the same time. 
• Why does this matter to you? 
• Ad clickers are 50% more likely to buy products or services than organic visitors.

Therefore, you need to stay on top of PPC marketing SA trends which is why we are here to support your growth. Google released 18 Google Ads updates in the last quarter of 2019. Bing released 4 Microsoft Ad updates at the same time. 

Why Should You Care? 

Ad clickers are 50% more likely to buy products or services than organic visitors. Thus, you must stay on top of PPC trends. And we are here to help. 

For the next few minutes, you will discover 10 AMAZING PPC marketing SA trends for your 2022 strategy and how they impact the PPC marketing model:

1. The Effect of Automation on the PPC marketing model.
2. Video Ads and how they are impacting the PPC marketing SA model.
3. The effects of Artificial Intelligence.
4. Smart Bidding and its impact on the PPC marketing SA model.
5. Examining the Ads Data Hub.
6. YouTube Masthead on TV screens and what follows.
7. Smart Segmentation and Google AdMob and their effects on PPC marketing SA.
8. The emergence of Virtual Reality Ads.
9. Voice Search for PPC marketing SA campaigns and how it changes marketing models.

10 PPC Marketing SA Trends For 2022 Strategies

1. Automation

Research displays that the global automation industry generated $214 billion worldwide. This is huge for the PPC marketing SA sector since the size of the process automation market increased from 71.5% to 83.2%. 

We are certain that automation is set to continue among the PPC marketing SA best practices in 2022. Our PPC experts will continue to use automation for:

• Plan out the best bidding strategies for different goals in your PPC marketing SA strategies.
• Set bids to achieve the highest possible conversions at a set target CPA.
• Prioritise the ads that generate optimal results.
• Finding ad auctions that will generate conversions and enhance CPC.
• Generate dynamic ads based on website content and user behaviour for all PPC marketing SA campaigns.

2. Video Ads

Let us get straight to the facts about PPC marketing SA strategies.

• Videos will account for 82% of all internet traffic.
• A website is 53 times more likely to land on the first page of Google if the website contains a video.
• The conversion rate of landing pages increases by up to 80% if you add a video to the page. 

How To Maximise PPC Marketing SA Strategy With Video

• Choose Google’s Vertical Video Ads.
• Incorporate Virtual Reality to provide viewers with a ‘real’ experience.
• Try out Bumper Machine by Google to create 6-second bumper ads from longer videos to display across YouTube.

3. Artificial Intelligence (AI)

Statistic predict that PPC marketing SA using AI will generate $15.7 trillion by 2030. Therefore, AI will impact Google ads, Bing ads, and even Amazon ads. 

If you are going to use PPC marketing SA as part of your strategy, then you need to involve artificial intelligence.

How To Use AI:

• Calculate Ad impact based on quality scores.
• Predict the CTR of future ads.
• Analyse bids to figure out the ones that get maximum traffic.
• Optimise ads, campaigns, or keywords. 
• Identify the chances of a specific customer doing business with you.

4. Bid Smarter

Smart Bidding is a subset of automated bidding strategies and uses machine learning to optimise ads for conversion. All you need to do is tell Google what your advertising goals are.

Bidding Smarter Allows You To:

• Receive the best Return on Investment (ROI) on your spent budget.
• Generate new leads and customers for the desired cost per acquisition.
• Set relevant conversion goals at the campaign level.
• Use seasonality adjustments to have better control on ad-hoc events like one-time promotions.
• Maximise conversions by spending your entire daily budget.

5. Ads Data Hub

The problem with Pixel is that it cannot track the effectiveness of ads across mobile devices.

This is important to know for PPC marketing SA campaigns because mobile devices generate 54.4% of the global website traffic. In addition, over 70% of the time spent on YouTube comes from mobile devices.

Also, Google stopped allowing the use of third-party Pixel tracking on YouTube in early 2020. The tech-giant decided to launch Ads Data Hub instead which means Google will be pushing the use of Ads Data Hub in 2022 even more.

Ads Data Hub offers PPC marketing SA campaigns more comprehensive measurement and reporting. The process allows businesses to better understand the effectiveness of their ads across screens.

6. YouTube Masthead On TV Screens

TV has over 250 million hours of watch time each day and is the fastest-growing screen for YouTube. 

YouTube ads on TV screens have a 10% greater lift than ads on linear TV. 

It is no surprise that YouTube now allows you to place YouTube Masthead on TV screens. The YouTube Masthead is a digital billboard placed on YouTube’s homepage for 24 hours. The Masthead autoplay after seconds on all compatible devices. 

How To Get Started:

• You will not be able to add a CTA to a Masthead ad on TV screens.
• YouTube Masthead on TV screens is available only on a CPM basis.
• Targeting and other ad-serving options are like the other Masthead options.

7. Smart Segmentation & Google AdMob

If you are after smarter reporting and analytics, then Google AdMob is your best bet. The apps insights will alert you about abnormal changes to the key metrics like impressions or CPM. For all your PPC marketing SA strategies you can use AdMob for tracking user engagement, session per user, average session duration, and ad exposure per session.

It is also great for analysing how users are interacting with rewarded ads and comparing two metrics within the same chart. Better yet, Smart Segmentation is a trend allowing gaming developers to earn revenue from non-spending players. The technology uses machine learning to categorise users based on their spending behaviours within an app. 

Players unlikely to make an in-app purchase will see ads. However, users who make a purchase will never encounter ads. If you need assistance with Google Ads and PPC marketing SA campaigns then allow Midnight Monkey to help you out.

8. Virtual Reality (VR) Ads

Viewers want to get the full experience and virtual reality ads allow potential buyers to experience your services or products before buying them.

How VR Is Changing PPC Marketing SA Campaigns:

• 360-degree videos will allow customers to learn more and interact with the products or services.
• The VR technology will use eye-tracking technology to activate ads. Whenever a user gazes at an ad for a couple of seconds, the ad will begin to play.
• Virtual reality will offer insights into which parts of the screen users are looking at. Also, VR will help identify the parts of the screen users choose to interact with.  
• Targeting age groups will be easier as most millennials and Gen Z use VR technology.

9. Voice search for PPC Marketing SA

How Voice Search Impacts PPC campaigns:

• 50% of all searches are voice-based.
• 50% of consumers use voice search while shopping online.
• Voice commerce sales have reached $40 billion.

This is how you can use voice search to improve your PPC marketing SA campaigns:

• Evaluate the current search terms to find out specific terms people have already used to see your ad.
• Opt for long-tail keywords and question phrases.
• Identify where the user is in the buying cycle.

10. Be Prepared For Anything

We suggest being ready for anything.

Why? Because we are not going back to a predictable time.

We live in a time where advertisers will need to be flexible and adaptable to all the possibilities search marketing has to offer.

Monitor your data closely for anomalies and have a campaign structure that is flexible enough to support changing the course when business data warrants it. Also, use your own tools and automations to keep things running smoothly when a colleague is unexpectedly unavailable.

Time To Up Your Game

PPC marketing SA trends are rapidly evolving. What works today might not work tomorrow. Therefore, it is essential to always stay updated.

However, if you use these PPC marketing SA trends in your strategy your marketing game will improve significantly.

What is the result? More customers and higher profit. 

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